If you’re thinking about applying for the E-2 visa to move to the United States and start your own business, you’re already on an exciting path. But one of the most common and crucial questions applicants ask is: What type of business should I start? The answer isn’t one-size-fits-all, but some industries naturally fit better with the E-2 visa process than others. Choosing the right business model can dramatically improve your chances of approval, help you meet the E-2 requirements faster, and give you a better shot at long-term success. So, let’s dive into the best types of businesses to start for the E-2 visa with real-world examples included.
One of the most popular options is buying a franchise. Franchises are often favored because they come with a proven system, brand recognition, and well-defined startup costs all of which align beautifully with what U.S. immigration officers want to see. For instance, investors have successfully applied for E-2 visas by opening locations of franchises like Subway, UPS Store, or Tutor Doctor. These businesses often start in the $100,000 to $150,000 range, which meets the “substantial investment” requirement most E-2 applications need.
Another excellent category is service-based businesses, especially ones that require minimal inventory but offer high scalability. Think digital marketing agencies, consulting firms, IT support companies, or property management services. These can often be started with lower capital but still qualify for the E-2 especially if your business plan outlines growth, job creation, and long-term profitability. For example, a European entrepreneur launched a web development agency in Texas and secured an E-2 visa with a detailed business plan, office lease, and investment around $90,000.
Hospitality and food businesses are also common and effective for E-2 applicants. Cafes, small restaurants, food trucks, and bakeries are tangible, easy to document, and show direct impact on the local economy. An Argentine couple famously received their E-2 visa by opening a gourmet empanada shop in Miami, investing just under $120,000 and hiring local staff. These types of businesses are visible, job-creating, and easy for consular officers to evaluate.
E-commerce and online retail can also qualify for the E-2 visa, though they often require extra documentation. Since these businesses don’t always have a storefront or physical presence, investors need to show clear logistics, operations, and growth strategy. A successful example includes an applicant from South Korea who built an eco-friendly skincare brand with U.S. warehousing and fulfillment, securing the E-2 with a $100,000 investment and projected job creation.
Some investors choose to purchase existing businesses that are already operating in the U.S. This can be a smart move, especially if the company has a good track record and steady income. From motels and laundromats to small retail stores and daycare centers, buying an existing business can reduce risk while meeting all E-2 requirements. One investor from the UK acquired a small nail salon in Florida, kept the existing staff, and received a 5-year E-2 visa.
So what’s the best type of business for you? That depends on your experience, your goals, and how much you’re ready to invest. But no matter what, the business should be real, active, and capable of generating income and creating jobs. This isn’t just about immigration it’s about building something sustainable.
In the end, the best business for your E-2 visa is one that not only meets the legal requirements but also fits your skills, passion, and market demand. The opportunity to start a business in the USA and bring your family along is a huge step and with the right planning, it’s one that pays off.
